Insights Discovery. Color Personality Test – Coaching Tools (2023)

The Insights Discovery, the color personality test, is one of the most complete personality tools for the leadership development and relationships development in companies.

Our purpose, as in other cases, is to understand its foundations and assess its suitability to be used in coaching. We include it in the coaching tools series because starts with the self-knowledge and self-awareness. However, a priori, its greatest usefulness seems to be in the development of the relationships and the leadership.

It is popularly known as ‘the test of colors’ or ‘the color personality test’. In our work as consultants it is easy to know if in a company they have had a workshop using the Insights Discovery. Sooner rather than later, someone, referring to another person, says: ‘Ah, this person do this because is blue (or red or green, or yellow)’.

Watch out! There is not always a positive nuance in these appreciations. It looks like that some colors of personality are more valued than others. Although the consultants of Insights Discovery strive to avoid discrimination – we are sure of that – it is difficult to avoid them.

Having a reference with colors personality is very powerful to remember how others are and how to deal with them. But, we cannot forget that colors can be perceived as labels; and labels pigeonhole people

In NeuroQuotient we also have colors, almost the same, but with a different meaning and purpose. We are focused on the Self-leadership development. The colors serve to remind us of the neuro behaviours that provide us with satisfaction (efficiencies) and that helps us to overcome limiting neuro behaviours. We don’t use colors linked to personality.

History and fundamentals

First of all, we have to say that we have obtained the most of the information we are going to comment from the own websites of the Insights Discovery. It is fair to appreciate its transparency.

(Video) Understanding your Insights Profile – A Guide to Insights Discovery – The Colour Works

Attention! Do not confuse with DISC Insights .

It was created in Scotland by the Lothians, father and son, and is based on the model of personality types of Carl Jung

Actually, the Insights Discovery is a recent, very new, tool of personality. It was created by Andi and Andy Lothian (father and son) in 1993, in Dundee (Scotland). Since 1999, the headquarters has been established in Austin (Texas).

Now (2018), 25 years later, the Insights Discovery has become a true multinational for people development in companies.

However, to find the model on which it is based we have to go back to Carl Jung. As it happened with the MBTI Indicator of psychological types of Myers-Briggs that we saw in a previous post.

The comparison of the Insights Discovery with the MBTI will help us to understand the underlying model.

We can say that the Insights Discovery follows the Jung model more strictly. The most important difference is that Briggs Myers added a fourth dichotomy to all three of Carl Jung.

In this way, the Insights Discovery has 8 (= 2x2x2) dimensions, which arise from the pairs within the three psychological functions of Carl Jung. Four main dimensions and four more that add nuances. Remember that the MBTI has 16 dimensions (8×2).

(Video) Insights colours (exploring each personality type)

From Jung’s model to the Insights Discovery tool

The dimensions or scales of the Insights Discovery are born from the primary psychological functions of Carl Jung. The four main ones arise from:

– Two attitude functions. Extraversion and Introversion. According to the person prefers to focus on the outside world or inside world.

– And two rational functions or judgment functions. Thinking and Feeling. According to the preference in reaching conclusions, and in decision-making. Thinking when the person is more inclined to attend to the logical consciousness of the perceived. Feeling when the person is more subjective, focused on the affective, on people, values and special circumstances.

When we plot the Introversion and Extroversion on the two ends of the horizontal cartesian axis and Thinking and Feeling on the ends of the vertical, we have the four main dimensions of the Insights Discovery. Or better, what they call the four colors personality or energies (Fig 1).

We can summarize the characteristics of each color and the associated personality traits, like:

  • Fiery Red: Competitive, Demanding, Determined, Strong-willed, Purposeful
  • Sunshine Yellow: Sociable, Dynamic, Demonstrative, Enthusiastic, Persuasive.
  • Earth Green: Caring, Encouraging, Sharing, Patient, Relaxed
  • Cool Blue: Cautious, Precise, Deliberate, Questioning, Formal

The two types of perception according to Jung generate the other dimensions of the Insights Discovery

With Jung’s third dichotomy, the one referring to perception, the four remaining dimensions of the Insights Discovery emerge. Perception refers to how we capture information and become aware of things, people, events or ideas.

(Video) Introduction to Insights Discovery (personality profiling tool)

The components of perception are Sensing and Intuition. Sensing, if the focus in on the simple information that one perceives; Intuition, if the person interprets the perceived information and adds meaning to it.

The document comparing the Insights Discovery with DISC has helped us understand the final eight dimensions.

In the attached table we have the 8 resulting dimensions, from the 3 psychological functions of Jung (attitude, judgment and perception). The four main ones, corresponding to the four colors of personality (which we have already seen and are in Fig 1.), are highlighted in this way in the table. They are those that derive from attitude and judgment: Director, Red; Inspirer, Yellow; Supporter, Green; and Blue Observer.

Finally, from the tendency and intensity of each one of Jung’s dichotomies, we have the profile of each person according to the Insights Discovery.

A model of personality types that does not pigeonhole people

It is very important to note an remarkable difference with MBTI. Myers-Briggs is a model of personality types, a person must fit strictly into one of the 16 types. In the Insight Discovery the profile of a person can have a greater or lesser component of each color, without being so pigeonholed. The response system of the tool questionnaire favours it. Of each group of 4 words, traits, the people choose a couple of them: The which one they believe that defines them more and the one that define them less. Finally one must decide the degree of agreement with the other two, which helps to add nuances to the resulting profile.

(Video) Welcome to Insights Discovery a Management Training and Coaching Tool

What is the Insights Discovery really good for?Is it useful for coaching?

The purpose of the Insights Discovery is defined as’ We help people get to know each other, understand each other and empower their leadership.

In this way, based on self-knowledge or self-awareness the development of leadership, teamwork, sales and customer service, change management and commitment are addressed.

If we look at the 4 steps of the development of Emotional Intelligence:

  1. Self-awareness
  2. Self-management
  3. Social Awareness
  4. Relationship Management.

It seems to be very powerful for points 1 (Self-awareness), 3 (Social Awareness) and 4 (Relationship Management). However, it falls short in point 2 (Self-management). And Self-management, together with Self-awareness, is the key to Self-leadership or Personal Leadership.

We believe that, because the development work with the Insights Discovery is done on a group of people basis. Conversely, to progress in Personal Leadership an individualized work is more efficient. Especially regarding to the management of emotions.

The theory of leadership and the concepts of the relationship management is easy to be understood, but if there is not an acceptable level of personal leadership or self-leadership, the practice is much more complicated. Sometimes impossible if emotional management fails.

Without anyone being upset, we think it is quite objective to say that for the coaching and development of Self-Leadership or Personal Leadership we can stay with NeuroQuotient ®.

(Video) How Insights Discovery can help YOU

The questionnaire is conducted online and consists of 25 questions, typically taking no more than 15 minutes.

How accurate is an Insights profile? ›

The resulting categorisations are accurate enough. I’d give mine about an 80% accuracy rating in a strict work context and the detailed write-ups about a 60%. However, the application is problematic. It’s easier to workshop 4 colours rather than various colour mixes.

What is the most accurate personality test? ›

The Big Five Personality Test is by far the most scientifically validated and reliable psychological model to measure personality. This test is, together with the Jung test (MBTI test style) and the DISC assessment, one of the most well known personality tests worldwide.

Is Insights the same as DISC? ›

Unlike the Disc, the Insights Discovery concept is owned and managed by one organization, so there is a specific format to the questions used in the assessment and the report created for each person.

What is the normal time limit for making a discovery assessment? ›

The normal time limit for making a discovery assessment is 4 years after the end of the relevant tax period. The normal time limit also applies to discovery amendments made under s30B(1) TMA 1970.

What does yellow mean in Insights? ›

People with a preference for Sunshine Yellow energy are strongly extroverted, radiant, and friendly. They are usually positive and concerned with good human relations. They will approach others in a persuasive, democratic manner, radiating a desire for sociability.

How does insight actually work? ›

From the Basic Rules: Your Wisdom (Insight) check decides whether you can determine the true intentions of a creature, such as when searching out a lie or predicting someone’s next move. Doing so involves gleaning clues from body language, speech habits, and changes in mannerisms.

What are the benefits of insights Discovery? › The benefits of using Insights Discovery include:

  • teams – effectiveness, communication and collaboration.
  • leaders – inspiring and motivating employees.
  • change – management and resilience.
  • engagement – connection with culture and values.
  • sales performance and interactions with customers and clients.

Are personality profiles accurate? ›

Personality tests are used for research and job placement but more often for personal entertainment. The good news is that the evidence-based personality tests are highly accurate when used in an appropriate manner.

What is the best color personality test? ›

There are various types of color quizzes. Hartman’s personality test is the most popular among them. Personalities have classified in four colors, Blue, White, Red, and Yellow by Dr. Taylor Hartman in the Color Code Personality Profile.

Are personality tests 100% accurate? ›

Although personality tests are not absolutely accurate, they are great tools to improve hiring decisions and ensure that the right people are hired into the right roles. The insights they provide can help better understand yourself and others- leading to a more efficient and productive work environment.

What are the two most popular personality tests? › Here are five of the most popular personality tests, how they work and when to use them.

  • Myers-Briggs Type Indicator (MBTI Test)
  • DiSC Personality Test.
  • Clifton StrengthsFinder.
  • Big Five Personality Test.
  • Custom Personality Tests.
  • What to Watch Out For…

What are the four types of insights? ›

There are four main consumer insights research types: primary, secondary, quantitative, and qualitative research.

Is insights a psychometric tool? ›

Insights Discovery is a psychometric tool based on Jungian psychology, which uses a four-colour model to highlight key personality preferences and associated behaviours.

What does blue mean on insights? ›

Blue people, the fourth and final personality type, are the task oriented introvert thinkers. They are strong in following processes and standards, and are usually strong in analytics, having an eye for the details.

How do I know if HMRC are investigating me? ›

How do I know if HMRC is investigating me? Every tax investigation starts with a brown envelope marked ‘HMRC’ falling through your letterbox. Your company records will face varying degrees of scrutiny, depending on the reason the investigation has been launched.

How many years can HMRC go back? ›

HMRC will investigate further back the more serious they think a case could be. If they suspect deliberate tax evasion, they can investigate as far back as 20 years. More commonly, investigations into careless tax returns can go back 6 years and investigations into innocent errors can go back up to 4 years.

What triggers an HMRC investigation? ›

What triggers an investigation? HMRC claims compliance checks are usually triggered when figures submitted on a return appear to be wrong in someway. If a small company suddenly makes a large claim for VAT, or a business with a large turnover declares a very small amount of tax, this will likely be flagged-up by HMRC.

What does Red mean on Insights? ›

The Insights Discovery system uses a very easy to understand model of four colour energies to describe personality. FIERY RED. Positive, Affirmative, Bold, Assertive Competitive, Decisive, Strong-willed, Demanding and Task/Goal focussed.

What are the 4 personality colors? ›

The Color Code is based on four types of personality, identified by color: Red, (motivated by power); Blue, (motivated by intimacy); White, (motivated by peace); and Yellow, (motivated by fun).

What does it mean if I remind someone of the color green? ›

A good reputation is very important to you, and you might feel a deep need to feel safe and secure, with a deep longing to love and be loved. Lovers of green are often said to be loyal, honest, and affectionate.

What skill does insight use? ›

In D&D 5e, Insight is a skill that reflects a character’s ability to read people or situations. You might think of this as a type of intuition or “gut feeling” for your character. A lot of your character’s personality goes into the Insight skill.

What is an example of an insight problem? ›

An insight problem is simply a problem that requires insight to solve. Here are examples: Two boys were born on the same day, month and year to the same parents and they are not twins. How can that be?

How do we use insight to solve problems? ›

An insight helps us to solve complex problems because it occurs when we put diffuse information across the brain together in a new way, rearranging it and understanding it in a way that we hadn’t before.

Should I use insight or insights? ›

The noun insight can be countable or uncountable. In more general, commonly used, contexts, the plural form will also be insight. However, in more specific contexts, the plural form can also be insights e.g. in reference to various types of insights or a collection of insights.

Why is insight important in learning? ›

insight, in learning theory, immediate and clear learning or understanding that takes place without overt trial-and-error testing. Insight occurs in human learning when people recognize relationships (or make novel associations between objects or actions) that can help them solve new problems.

How do you read insight Discovery? ›

Understanding the graphs page of your Insights Discovery profile

Can you fail a personality assessment? ›

Even though the word “test” implies pass or fail, there’s no such thing in personality assessments. There’s no right or wrong, no numerical score.

Are personality tests worth it? ›

Personality tests can provide you with thought-provoking and often surprising results. They can reveal the way you make decisions, who you get along with, and what careers you are drawn to—which is invaluable in both your personal and work life.

What are two concerns with personality tests? ›

Personality assessments over-emphasize some aspects of people’s personality and under-emphasize, misplace, or omit other aspects. Personality assessments don’t provide an accurate depiction of part of a person’s personality, they provide a distorted, misleading version of the whole picture.

Is the Color Code personality test Accurate? ›

The reliability studies found high reliability after 3 and 6 weeks. The construct validity studies substantiated that the Color Code assesses some personality traits. The magnitude of the error variance suggests caution, however, in using the Color Code classifications at the individual level.

What color attracts eyes the most? ›

Red and orange seem to be the clear winner when it comes to eye-catching colors. These colors tend to stand out and are therefore used on many warning signs or safety equipment. Yellow is another color that comes in a close second to red and orange in popularity.

What is the most smart color? ›

Apparently blue is the most popular color in the world. It is associated with competence, intelligence and trustworthiness. Not a surprise that it is the number one choice in corporate branding.

Can you trick a personality test? ›

Although personality tests supposedly have no right or wrong answers, some experts contend that results are surprisingly easy to manipulate to get “right.” Experiments have shown that people consistently score higher in positive attributes on personality tests when they think they’re applying for a job than when they’ …

Is the Big 5 personality test reliable? ›

The Big 5 personality test model is viewed as a reliable tool for workplaces. Not only is it reliable, but there has been extensive study into how employers can use it. According to one study, employers found that conscientiousness and agreeableness were the most important qualities in the workplace.

Are online personality tests reliable? ›

All online tests are self-report. This is a reliability problem because you never know if someone is telling the truth. As with validity, the longer the test, the more reliable it is. The environment in which you take the test should be consistent over time.

What is the most commonly used personality test? ›

The most commonly used personality tests are the Rorschach, TAT, and MMPI. The assumptions underlying projective tests such as the Rorschach and TAT are that the standard set of stimuli are used as a screen to project material that cannot be obtained through a more structured approach.

What’s the most widely used personality test? ›

Katharine Briggs and Isabel Myers were the first kind, and the test they invented based on that belief, the Myers-Briggs Type Indicator, or MBTI, is the most popular personality test in the world. More than two million people take it every year.

What are the top 3 rarest personality types? › The top 5 rarest personality types ranked

  1. INFJ. The INFJ personality type is the undisputed top 1 rarest personality type in the general population coming in at just 2%. …
  2. INTJ. …
  3. ENTJ. …
  4. ENFJ. …
  5. ENTP.

How long does HMRC have to make a discovery assessment? ›

The normal time limit for a discovery assessment is four years after the end of the year of assessment or six years in the case of carelessness. However, if the taxpayer’s behaviour is deliberate, HMRC can go back 20 years.

Can HMRC increase a discovery assessment? ›

HMRC have the power to re-open a past year of assessment if they discover an under assessment that results in a loss of tax, and raise a Discovery Assessment. There must be an incomplete disclosure leading to a loss of tax of some kind.

What is the insight assessment? ›

Insight Assessment provides critical thinking assessment and development for students, job applicants, employees and leaders. We offer validated, industry customized testing in multiple languages along…

When can HMRC open a discovery assessment? ›

Enquiry and discovery windows

Enquiry – HMRC has 12 months to open an enquiry into the return from the date of filing (provided it was filed on or before the filing deadline).

What triggers an HMRC investigation? ›

What triggers an investigation? HMRC claims compliance checks are usually triggered when figures submitted on a return appear to be wrong in someway. If a small company suddenly makes a large claim for VAT, or a business with a large turnover declares a very small amount of tax, this will likely be flagged-up by HMRC.

How likely are you to be investigated by HMRC? ›

7% of tax investigations are selected at random so technically HMRC are right; everyone is at risk. In reality though most inspections occur when HMRC uncover something is wrong.

How far back can HMRC investigate you? ›

HMRC will investigate in detail and retrospectively based on the case and how serious it is. If they suspect deliberate tax evasion, they can investigate as far as 20 years. Investigations into careless tax returns can go back 6 years and investigations into innocent errors can go backup up to 4 years.

Can you negotiate settlement with HMRC? ›

If you are unable to pay your taxes on time, you have the option of negotiating a Time to Pay with HMRC. Post Covid, HMRC has expanded its access to its time to pay scheme. Put simply, this arrangement, is a debt repayment plan for your taxes.

Do HMRC remind you about self assessment? ›

HMRC will send you a reminder letter telling you to complete a Self-Assessment tax return before your return is due.

What documents can HMRC not ask for? ›

The law does not permit HMRC to ask you for: Documents that you do not have in your possession and cannot easily get hold of. Anything to do with a pending appeal about tax. Personal records (that is, relating to the taxpayer’s physical or mental health, or spiritual or personal welfare)

What are the 4 stages of insight learning? ›

Insight learning is a process that has four stages. These four stages are preparation, incubation, insight, and verification. Each phase of insight learning can be thought of as a part of a story.

How does insight actually work? ›

From the Basic Rules: Your Wisdom (Insight) check decides whether you can determine the true intentions of a creature, such as when searching out a lie or predicting someone’s next move. Doing so involves gleaning clues from body language, speech habits, and changes in mannerisms.

What is an insight example? ›

1. The definition of insight is being able to see or understand something clearly, often sensed using intuition. An example of insight is what you can have about someone’s life after reading a biography. An example of insight is understanding how a computer works. noun.

How do I know if HMRC are investigating me? ›

How do I know if HMRC is investigating me? Every tax investigation starts with a brown envelope marked ‘HMRC’ falling through your letterbox. Your company records will face varying degrees of scrutiny, depending on the reason the investigation has been launched.

What happens in a HMRC investigation? ›

During a full enquiry, HMRC will review the entirety of your business records, usually because they believe that there is a significant risk of an error in your tax. When investigating limited companies, they might look closely into the tax affairs of company directors as well as the affairs of the business itself.

Can HMRC visit unannounced? ›

Taxpayers are not legally obliged to let HMRC enter their property. If they receive an unannounced visit, they should not let HMRC enter their house or business premises and should ask them to leave the letter from HMRC’s debt management and banking department (DMB), which will set out the reasons for the visit.


1. Using personality profiling @ work (Do they work? Insights Discovery) 2. 1 Hour Insights Discovery webinar with Scott Schwefel 4 22 20 first 2 minutes have NO sound… 3. Insights Discovery 8 and 16 Types Explained 4. Understand the personality color types for better people engagements – Career Tips | Techysaint 5. Leadership Training – Personalities of Color (FUNofReading – Usborne Books & More) 6. Color Personality Test: What’s Your True Personality Color?

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